Ranking Best Corporate Brand ’13

Posizione	Azienda	%	Comparazione 2013 – 2012	Posizione 2012	Posizione 2011
1	Apple	74,00%		1	1
2	Bayer	56,00%		2	3
3	Adecco	53,33%		3	2
4	Ikea	49,95%		4	6
5	Ferrari	49,71%		5	4
6	Google	45,57%		6	–
7	Barilla	38,81%		10	5
8	Sky	38,38%		13	8
9	IBM	38,10%		8	7
10	Microsoft	37,95%		7	10
11	Coca Cola HBC Italia	36,38%		11	15
12	Manpower	35,95%		9	9
13	Ferrero	35,24%		15	20
14	Roche	34,29%		14	11
15	Bulgari	33,76%		18	21
16	Dolce & Gabbana	32,43%		12	14
17	Accenture	32,38%		23	16
18	Angelini Farmaceutici	31,43%		19	22
19	Decathlon	30,86%		20	19
20	Prada	30,67%		22	22
21	Giorgio Armani	29,71%		21	18
22	Eni	29,00%		17	17
23	Gi Group	27,95%		35	23
24	Ernst&Young	25,52%		26	26
25	Nokia	25,43%		16	12
26	Mediaset	23,52%		24	13
27	Auchan	21,52%		30	24
28	BNL – Gruppo BNP Paribas	21,00%		38	35
29	HP	20,67%		31	28
29	La Rinascente	20,67%		30	29
30	Enel	20,10%		27	27
31	Coop	19,90%		28	30
32	L’Oreal	19,62%		34	32
33	Intesa Sanpaolo	18,81%		25	30
34	Unicredit Group	18,10%		29	36
35	Heineken	17,57%		33	40
36	Ducati Motor	17,52%		37	38
37	Benetton Group	17,43%		32	31
38	Allianz	17,00%		41	42
39	Vodafone	16,95%		36	25
40	Fastweb	16,71%		35	33
41	Banca d’Italia	15,43%		39	41
42	Diesel	15,33%		40	39
43	Novartis	15,00%		47	45
44	Leroy Merlin	14,90%		60	76
45	Deutsche Bank	14,76%		45	52
46	Gruppo il Sole 24 Ore	14,48%		43	46
47	Bosch	14,43%		53	59
48	McDonald’s	14,00%		42	34
49	Acer	13,81%		50	43
50	Autogrill	13,62%		44	48
51	Nestlè	13,29%		52	63
52	Rai	12,67%		51	37
53	Randstad	12,62%		49	44
54	Obiettivo Lavoro	12,48%		70	–
55	Gianni Versace	12,43%		46	42
56	KPMG	12,29%		80	73
57	Tod’s	12,00%		58	66
58	Poste Italiane	11,86%		64	53
59	Esselunga	11,76%		63	59
60	Fiat Group	11,71%		55	55
61	Geox	11,24%		54	51
62	Procter&Gamble	11,05%		82	75
63	Mondadori	10,52%		57	50
63	Unilever	10,52%		89	79
64	Alleanza	10,48%		73	58
65	Che Banca	10,43%		48	49
66	Campari	10,38%		53	57
67	Ferrovie dello Stato Italiane	10,00%		65	67
68	Altran	10,00%		66	71
69	Volkswagen Italia	9,71%		72	69
70	PwC	9,67%		62	61
71	Boston Consulting Group	9,62%		78	74
72	Banca Mediolanum	9,52%		56	47
73	Umana	9,48%		68	–
74	Deloitte	9,48%		86	78
75	Johnson&Johnson	9,48%		77	65
76	McKinsey&Company	9,33%		74	62
77	Pfizer	9,33%		61	68
78	Fox International Channels	9,14%		71	64
79	Intel	9,14%		67	60
80	Barclays Bank	9,10%		100	95
81	Telecom Italia	8,48%		79	54
82	Conad	8,33%		75	70
83	Pirelli	8,29%		59	56
83	Sony Ericsson	8,29%		69	68
84	Gruppo Carrefour Italia	8,14%		76	60
85	3 H3G	7,81%		81	72
86	Philip Morris	7,57%		91	84
87	Lavoropiù	7,33%		95	–
88	Luxottica	7,29%		90	85
89	Gruppo Generali	7,29%		83	88
90	Borsa Italiana	7,24%		87	81
91	Max Mara	6,90%		88	80
92	Wind	6,67%		84	72
93	LVMH	6,33%		94	91
94	Ford	6,05%		101	89
95	Edison	5,62%		112	92
96	Birra Peroni	5,57%		92	71
97	GlaxoSmithKline	5,43%		85	90
98	General Motors	5,38%		105	86
99	Philips	5,38%		99	87
100	JP Morgan	5,33%		104	96
101	Dell	5,10%		103	82
102	Capgemini	5,00%		129	107
103	Gruppo Editoriale l’Espresso	4,95%		93	83
104	AXA Assicurazioni	4,90%		97	95
105	Finmeccanica	4,81%		102	94
106	Siemens	4,76%		117	106
106	Shell	4,76%		109	99
107	ING Group	4,48%		107	100
107	Monte dei Paschi di Siena	4,48%		98	86
108	ABB	4,33%		111	107
109	LIDL	4,29%		103	85
110	Kellogg	4,29%		113	100
111	Oracle	4,05%		121	–
111	Kimberly Clark	4,05%		112	101
112	SAP	4,05%		118	112
113	Bialetti industrie	3,90%		108	100
114	Gruppo Zurich Italia	3,86%		105	93
115	Dompè	3,62%		122	116
116	Bracco	3,62%		106	102
117	Granarolo	3,57%		96	77
118	Tetra Pak	3,52%		115	112
119	Bristol Myers Squibb	3,43%		120	112
120	Cisco Systems	3,38%		125	101
121	Banco Popolare	3,29%		128	110
122	RCS	3,24%		124	103
123	Merck	2,95%		116	109
123	Eli Lilly	2,95%		123	111
124	Ermenegildo Zegna	2,90%		110	109
125	British Telecom	2,76%		114	103
126	Value Team	2,71%		123	123
127	Credem Banca	2,57%		134	113
127	Richemont Italia	2,57%		119	98
128	Condè Nest	2,52%		126	119
129	Astrazeneca	2,52%		129	113
130	Canali	2,43%		130	119
131	Citi	2,38%		133	123
132	Cattolica Assicurazioni	2,29%		135	108
133	UGF	2,24%		140	115
134	Upim	2,14%		127	105
135	Kraft Food	2,10%		131	121
135	UBI Banca	2,10%		132	122
136	Alstom	2,05%		139	120
137	Mazars	1,76%		142	126
138	Alcatel – Lucent	1,76%		137	118
139	Indesit Company	1,71%		141	128
140	Electrolux	1,48%		130	121
141	PPR	1,29%		144	125
142	Seat Pagine Gialle	1,14%		136	127
143	E. ON	1,10%		143	124
144	Sun Microsystem	1,00%		138	115

Best Employer of Choice

Ranking Best Corporate Brand ’13

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