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Best Employer of Choice
Ranking Best Corporate Brand ’07
Posizione
|
Azienda |
Media
|
Comparazione
2007 – 2006 |
Posizione 2006
|
Posizione 2005
|
1
|
Ferrari |
7,17
|
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1
|
–
|
2
|
Microsoft |
7,00
|
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2
|
4
|
3
|
Barilla |
6,99
|
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6
|
5
|
4
|
Nokia |
6,98
|
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5
|
3
|
5
|
Coca Cola |
6,94
|
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3
|
1
|
6
|
Sky |
6,93
|
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7
|
–
|
7
|
Vodafone |
6,92
|
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4
|
2
|
8
|
Ikea |
6,81
|
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16
|
16
|
9
|
L’Oreal |
6,78
|
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11
|
9
|
10
|
Heineken |
6,76
|
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9
|
10
|
11
|
Tim |
6,75
|
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8
|
6
|
12
|
Mediaset |
6,62
|
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14
|
–
|
13
|
Toyota |
6,61
|
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14
|
22
|
14
|
Coop |
6,60
|
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23
|
14
|
15
|
Gruppo Eni |
6,59
|
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17
|
15
|
16
|
Johnson&Johnson |
6,58
|
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17
|
18
|
16
|
IBM |
6,58
|
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15
|
9
|
17
|
Enel |
6,57
|
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18
|
–
|
18
|
Siemens |
6,55
|
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10
|
8
|
19
|
Bayer |
6,52
|
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22
|
13
|
20
|
Pirelli & C. |
6,48
|
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16
|
–
|
21
|
FIAT Auto |
6,45
|
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34
|
26
|
22
|
Gruppo Danone |
6,44
|
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20
|
17
|
23
|
Wind |
6,42
|
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21
|
14
|
23
|
Fastweb |
6,42
|
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32
|
–
|
24
|
San Paolo – IMI |
6,37
|
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26
|
–
|
24
|
Nestlé |
6,37
|
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24
|
19
|
24
|
Telecom Italia |
6,37
|
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12
|
11
|
25
|
Galbani |
6,33
|
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25
|
–
|
26
|
Banca Intesa |
6,32
|
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28
|
29
|
27
|
HP |
6,31
|
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23
|
25
|
28
|
Poste Italiane |
6,26
|
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24
|
22
|
29
|
Kraft |
6,23
|
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33
|
27
|
30
|
BNL – Gruppo BNP Paribas |
6,22
|
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27
|
21
|
31
|
Unicredit |
6,15
|
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36
|
33
|
32
|
Gruppo Carrefour Italia |
6,10
|
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31
|
24
|
33
|
RAI |
6,03
|
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35
|
–
|
34
|
RAS |
6,02
|
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29
|
23
|
34
|
Generali |
6,02
|
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30
|
27
|
35
|
Philip Morris |
5,95
|
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–
|
–
|
36
|
Banca Mediolanum |
5,94
|
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–
|
–
|
37
|
Roche |
5,88
|
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43
|
46
|
38
|
La Rinascente |
5,83
|
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36
|
28
|
39
|
3 Italia |
5,82
|
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43
|
46
|
40
|
Decathlon |
5,81
|
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46
|
42
|
41
|
Conad |
5,78
|
![]() |
42
|
32
|
42
|
Ferrovie dello Stato |
5,77
|
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38
|
31
|
43
|
Esselunga |
5,75
|
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45
|
38
|
43
|
Coin |
5,75
|
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49
|
35
|
44
|
Deutsche Bank |
5,73
|
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47
|
40
|
45
|
Indesit Company |
5,72
|
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40
|
–
|
46
|
LIDL |
5,71
|
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44
|
41
|
47
|
Auchan |
5,69
|
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39
|
30
|
48
|
Angelini Farmaceutici |
5,64
|
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48
|
39
|
49
|
Ina-Assitalia |
5,55
|
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–
|
–
|
50
|
Capitalia |
5,42
|
![]() |
50
|
44
|
51
|
Procter & Gamble |
5,33
|
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54
|
47
|
52
|
Credem |
5,28
|
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60
|
58
|
53
|
Accenture |
5,24
|
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53
|
49
|
54
|
Castorama |
5,19
|
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52
|
50
|
54
|
Pam |
5,19
|
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57
|
54
|
55
|
Italtel |
5,11
|
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–
|
–
|
56
|
Sun Microsystems |
5,07
|
![]() |
55
|
48
|
57
|
Ernst&Young |
5,03
|
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67
|
63
|
58
|
Unilever |
4,89
|
![]() |
72
|
69
|
59
|
Randstad |
4,87
|
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–
|
–
|
60
|
GlaxoSmithKline |
4,84
|
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59
|
51
|
61
|
Pfizer |
4,83
|
![]() |
59
|
56
|
62
|
Novartis |
4,81
|
![]() |
56
|
52
|
63
|
Boehringer Ingelheim |
4,76
|
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58
|
56
|
64
|
KPMG |
4,75
|
![]() |
66
|
61
|
65
|
Kimberly Clark |
4,68
|
![]() |
68
|
65
|
66
|
McKinsey&Company |
4,67
|
![]() |
69
|
66
|
67
|
Boston Consulting Group |
4,66
|
![]() |
74
|
65
|
68
|
Bristol-Myers Squibb |
4,51
|
![]() |
76
|
68
|
68
|
Merck |
4,51
|
![]() |
80
|
–
|
68
|
SAS Istitute |
4,51
|
![]() |
80
|
74
|
69
|
Deloitte |
4,48
|
![]() |
73
|
72
|
70
|
Abbott |
4,47
|
![]() |
75
|
73
|
71
|
Altran |
4,45
|
![]() |
71
|
67
|
72
|
PricewaterhouseCoopers |
4,44
|
![]() |
81
|
78
|
73
|
Eli Lilly |
4,34
|
![]() |
77
|
71
|
74
|
Fater |
4,31
|
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83
|
79
|
75
|
EDS |
4,19
|
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84
|
80
|