Ranking Best Corporate Brand ’10

Posizione	Azienda	%	Comparazione 2010 – 09	Posizione 2009	Posizione 2008	Posizione 2007
1	Bayer	56,542		1	1	3
2	Ikea	55,452		3	5	8
3	Adecco	55,244		12	14	–
4	Apple	49,585		5	9	–
5	Ferrari	49,377		6	4	1
6	Barilla	42,887		7	6	3
7	IBM	42,368		9	7	16
8	Microsoft	42,160		4	3	2
9	Manpower	41,796		32	33	–
10	Nokia	41,277	–	–	–	4
11	Coca-Cola HBC Italia	40,447		2	2	5
12	Sky	38,110		10	10	6
13	Roche	37,643		8	8	37
14	Mediaset	37,227		11	11	12
15	Accenture	32,918		18	16	53
16	Ferrero	28,557		14	21	–
17	Intesa Sanpaolo	25,909		16	13	–
18	Auchan	25,753		15	19	47
19	Eni	25,286		21	23	15
20	Vodafone	24,507		13	12	7
21	GI Group	23,832	–	–	–	–
22	Decathlon	23,468		33	44	40
22	Angelini Farmaceutici	23,468		26	24	48
23	L’Oreal	22,430		19	17	9
23	Enel	22,430		20	20	17
24	Unicredit Group	22,066		34	30	31
25	Heineken	21,755		22	27	10
26	Hp	20,820		28	26	27
27	BNL – Gruppo Bnp Paribas	19,938		27	18	30
28	Coop	19,834		25	22	14
29	Fastweb	19,782		38	25	23
30	Ernst&Young	19,678		44	43	57
31	Ducati Motor	18,640	–	–	–	–
32	Allianz	17,965		23	–	–
33	Rai	17,186		30	29	33
34	La Rinascente	16,978		29	23	38
35	McDonald’s	16,771	–	–	–	–
36	Acer	16,615		35	35	–
37	Fiat Group	16,511		24	32	21
38	Autogrill	15,317		37	34	–
39	Gruppo Il Sole 24 Ore	15,109		31	36	–
40	Randstad	13,967		61	65	59
41	Mondadori	13,551		41	45	–
42	Poste Italiane	13,448		41	38	28
43	Banca Mediolanum	13,032		39	28	36
44	Campari	12,669	–	–	–	–
45	Novartis	12,565		48	59	62
46	Deutsche Bank	12,305		43	46	–
47	Telecom Italia	11,890		42	39	24
48	McKinsey&Company	11,630		62	57	66
49	Intel	11,578		46	37	–
50	Che Banca	11,163	–	–	–	–
51	Esselunga	10,852		53	47	43
51	Sony Ericsson	10,852		36	31	–
52	Pfizer	10,800		49	49	61
53	Gruppo Carrefour Italia	10,748		45	40	32
54	Alleanza Assicurazioni	10,436		40	–	–
55	Pirelli	10,384		51	41	20
56	Altran	9,657		80	79	71
57	PricewaterhouseCoopers	9,346		65	80	72
58	Procter&Gamble	8,930		58	54	51
58	Boston Consulting Group	8,930		70	–	–
59	Gruppo Generali	8,879		54	49	34
60	3 H3G	8,827		59	56	–
61	Bosch	8,775		50	55	–
61	Ferrovie dello Stato	8,775		68	77	42
62	KPMG	8,515		72	67	64
63	Volkswagen Italia	8,411		46	44	–
64	Deloitte	8,359		77	70	69
64	Wind	8,359		60	61	23
65	Johnson & Johnson	7,632		53	53	16
66	Fox International Channels Italy	7,373	–	–	–	–
67	Lidl	7,165		67	61	46
68	Philips	7,113		66	55	–
69	Luxottica	6,906		55	53	–
70	Barclays Bank	6,854	–	–	–	–
71	Peroni	6,698		69	–	–
72	Nestlè	6,490		47	42	24
73	Leroy Merlin	6,334		73	74	–
74	Philip Morris	6,127		69	69	65
75	GlaxoSmithKline	6,023		52	51	60
76	Arval	5,919	–	–	–	–
77	General Motors	5,815		57	48	–
78	Gruppo Editoriale l’Espresso	5,763		74	79	–
79	Ford	5,659		63	76	–
80	Finmeccanica	5,556		82	82	–
81	Unilever	5,504		75	74	58
82	Siemens	5,452		73	60	18
83	Conad	5,296		64	62	41
84	MPS	5,192		71	–	–
85	Axa Assicurazioni	4,984		89	–	–
85	Jp Morgan	4,984		79	72	–
86	Gruppo Zurich Italia	4,933		76	63	–
87	Dell	4,829		77	80	–
88	Ing Group	4,777		81	66	–
89	Bracco	4,621		92	73	–
90	Cisco Systems	4,206		83	70	–
91	Bialetti Industrie	4,102		87	–	–
91	Edison	4,102	–	–	–	–
92	Shell	3,894		78	68	–
92	British Telecom	3,894		86	75	–
93	Borsa Italiana	3,738		88	69	–
94	Merck	3,583		82	67	68
95	Granarolo	3,531		94	80	–
96	Upim	3,479	–	–	–	–
97	Kimberly Clark	3,323		85	81	65
98	ABB	3,271	–	–	–	–
98	Banco Popolare	3,271		90	–	–
99	Castorama	3,115		96	84	54
100	Credem	3,011		103	89	52
101	SAP	2,960		91	83	–
102	Rcs	2,648		84	80	–
102	UBI Banca	2,648	–	–	–	–
103	Eli Lilly	2,596		104	93	73
104	Capgemini	2,492	–	–	–	–
105	Dompè Farmaceutici	2,336	–	–	–	–
106	Bristol Myers Squibb	2,285		93	86	68
107	ALD Automotive	2,181	–	–	–	–
108	Sun Microsystem	1,973		100	87	59
109	Kraft Foods	1,817		102	91	29
109	Value Team	1,817	–	–	–	–
110	Fater	1,765		105	95	74
111	UGF	1,713	–	–	–	–
112	AstraZeneca	1,661		95	90	–
113	LeasePlan	1,558	–	–	–	–
114	Alcatel Lucent	1,506		104	93	–
115	Seat Pagine Gialle	1,454		98	92	–
116	Colgate Palmolive	1,402	–	–	–	–
117	Electrolux	1,298		97	86	–
117	Indesit Company	1,298		101	91	45
118	Visiant	1,246	–	–	–	–
119	Alstom	1,142		105	97	–
120	Mazars	1,090	–	–	–	–
121	Cattolica Assicurazioni	0,987	–	–	–	–
121	Citi	0,987	–	–	–	–
122	Mars Italia	0,883	–	–	–	–
123	E.ON	0,779	–	–	–	–
123	IW Bank	0,779	–	–	–	–

Best Employer of Choice

Ranking Best Corporate Brand ’10

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