Ranking Best Corporate Brand ’11

Posizione	Azienda	%	Comparazione 2011 – 10	Posizione 2010	Posizione 2009
1	Apple	56,354		4	5
2	Adecco	53,619		3	12
3	Bayer	52,386		1	1
4	Ferrari	45,576		5	6
5	Barilla	43,753		6	7
6	Ikea	42,198		2	3
7	IBM	40,804		7	9
8	Sky	37,587		12	10
9	Manpower	35,764		9	32
10	Microsoft	35,335		8	4
11	Roche	35,174		13	8
12	Nokia	34,638		10	–
13	Mediaset	33,78		14	11
14	Dolce & Gabbana	33,727	–	–	–
15	Coca-Cola HBC Italia	33,619		11	2
16	Accenture	29,651		15	18
17	Eni	27,507		19	21
18	Giorgio Armani	27,399	–	–	–
19	Decathlon	26,434		22	33
20	Ferrero	26,005		16	14
21	Bulgari	25,255	–	–	–
22	Angelini Farmaceutici	25,094		22	26
22	Prada	25,094	–	–	–
23	GI Group	24,182		21	–
24	Auchan	23,485		18	15
25	Vodafone	23,271		20	13
26	Ernst & Young	22,895		30	44
27	Enel	22,145		23	20
28	Hp	20,858		26	28
29	La Rinascente	20,751		34	29
30	Coop	20,429		28	25
30	Intesa Sanpaolo	20,429		17	16
31	Benetton Group	19,035	–	–	–
32	L’Oreal	18,66		23	19
33	Fastweb	18,391		29	38
34	McDonald’s	17,748		35	–
35	BNL – Gruppo Bnp Paribas	17,212		27	27
36	Unicredit Group	17,105		24	34
37	Rai	16,783		33	30
38	Ducati Motor	16,676		31	–
39	Diesel	15,979	–	–	–
40	Heineken	15,657		25	22
41	Banca d’Italia	15,55	–	–	–
42	Allianz	15,121		32	23
42	Gianni Versace	15,121	–	–	–
43	Acer	14,906		36	35
44	Randstad	14,853		40	61
45	Novartis	14,692		45	48
46	Gruppo Il Sole 24 Ore	14,477		38	31
47	Banca Mediolanum	13,941		43	39
48	Autogrill	13,673		38	37
49	Che Banca	13,137		50	–
50	Mondadori	12,815		41	41
51	Geox	12,761	–	–	–
52	Deutsche Bank	12,172		46	43
53	Poste Italiane	11,85		42	41
54	Telecom Italia	11,582		47	42
55	Fiat Group	11,421		37	24
56	Pirelli	11,314		55	51
57	Campari	11,046		44	–
58	Alleanza Assicurazioni	10,938		54	40
59	Bosch	10,563		61	50
59	Esselunga	10,563		51	53
60	Gruppo Carrefour Italia	10,241		53	45
60	Intel	10,241		49	46
61	PwC – PricewaterhouseCoopers	10,027		57	65
62	McKinsey&Company	9,92		48	62
63	Nestlè	9,491		72	47
64	Fox International Channels	9,383		66	–
65	Johnson & Johnson	9,008		65	53
66	Tod’s	8,633	–	–	–
67	Ferrovie dello Stato	8,311		61	68
68	Pfizer	8,257		52	49
68	Sony Ericsson	8,257		51	36
69	Volkswagen Italia	8,097		63	46
70	Conad	7,828		83	64
71	Birra Peroni	7,775		71	69
71	Altran	7,775		56	80
72	3 H3G	7,668		60	59
72	Wind	7,668		64	60
73	KPMG	7,614		62	72
74	Boston Consulting Group	7,56		58	70
75	Procter&Gamble	7,399		58	58
76	Leroy Merlin	6,971		73	73
77	Granarolo	6,756		95	94
78	Deloitte	6,542		64	77
79	Unilever	6,488		81	75
80	Max Mara	6,434	–	–	–
81	Borsa Italiana	6,381		93	88
82	Dell	6,059		87	77
83	Gruppo Editoriale l’Espresso	5,952		78	74
84	Philip Morris	5,845		74	69
85	Lidl	5,791		67	67
85	Luxottica	5,791		69	55
86	General Motors	5,737		77	57
86	MPS	5,737		84	71
87	Philips	5,684		68	66
88	Gruppo Generali	5,523		59	54
89	Ford	5,201		79	63
90	GlaxoSmithKline	5,094		75	52
91	LVMH	4,987	–	–	–
92	Edison	4,772		91	–
93	Gruppo Zurich Italia	4,665		86	76
94	Finmeccanica	4,611		80	82
95	Axa Assicurazioni	4,45		85	89
95	Barclays Bank	4,45		70	–
96	Jp Morgan	4,129		85	79
97	Arval	4,075		76	–
98	Richemont Italia	4,021	–	–	–
99	Shell	3,861		92	78
100	Bialetti Industrie	3,807		91	87
100	Ing Group	3,807		88	81
100	Kellogg’s	3,807	–	–	–
101	Cisco Systems	3,592		90	83
101	Kimberly Clark	3,592		97	85
102	Bracco	3,271		89	92
103	British Telecom	3,217		92	86
103	Rcs	3,217		102	84
104	LeasePlan	2,949		113	–
105	Upim	2,842		96	–
106	Siemens	2,788		82	73
107	ABB	2,735		98	–
107	Capgemini	2,735		104	–
108	Cattolica Assicurazioni	2,681		121	–
109	Ermenegildo Zegna	2,627	–	–	–
109	Merck	2,627		94	82
110	Banco Popolare	2,574		98	90
111	Eli Lilly	2,466		103	104
112	Bristol Myers Squibb	2,359		106	93
112	SAP	2,359		101	91
112	Tetra Pak	2,359	–	–	–
113	AstraZeneca	2,306		112	95
113	Credem Banca	2,306		100	103
114	ALD Automotive	2,091		107	–
115	Sun Microsystem	2,038		108	100
115	UGF	2,038		111	–
116	Dompè	1,984		105	–
117	Visiant	1,877		118	–
118	Alcatel Lucent	1,823		114	104
119	Canali	1,716	–	–	–
119	Condé Nast	1,716	–	–	–
120	Alstom	1,555		119	105
121	Electrolux	1,448		117	97
121	Fater	1,448		110	105
121	Kraft Food	1,448		109	102
122	UBI Banca	1,34		102	–
123	Citi	1,287		121	–
123	Value Team	1,287		109	–
124	E.ON	1,233		123	–
125	PPR	1,18	–	–	–
126	Mazars	1,072		120	–
127	Seat Pagine Gialle	1,019		115	98
128	Indesit Company	0,965		117	101

Best Employer of Choice

Ranking Best Corporate Brand ’11

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